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Cataloging the best industrial websites and digital strategies

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What drives the success of leading manufacturing companies online?

What features and investments truly capture procurement’s attention, resonate with engineers, and generate real sales? That's what we want to know, too, and this site represents our research into exactly what works. As we gather, analyze, and present top examples of industrial website design, we'd love to get your feedback on what you'd most like to know and see.

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Defining Industry Roles

Though the boundaries can be a bit fluid, we categorize manufacturers into five key roles, each with unique digital marketing strategies. For OEMs this might mean configurators, while for distributors, it could be fast, filterable search functionality. Over time, we aim to refine these insights into role-specific wireframes, content models, and other actionable frameworks.

Original Equipment

OEMs produce their own brand of finished tools, equipment, or products. They focus on creating mechanical products for direct use in various industries.

Explore OEMs

Parts and Components

These manufacturers specialize in producing discrete, functional parts that integrate into larger systems. Their products serve specific roles in more complex equipment.

Explore Parts Producers

Contract Manufacturing

Contract manufacturers provide specialized manufacturing services, working with other OEMs to produce parts or products according to client specifications.

Explore Service Providers

Industrial Materials

These companies supply raw or semi-finished materials that undergo transformation during manufacturing to become part of an intermediate or final product.

Explore Materials Suppliers

Distribution

Distributors offer a wide range of products from various manufacturers, focusing on logistics and inventory management to ensure fast delivery.

Explore Distributors

Tracking Trends

Snapshots of our data can offer a look into which technologies, third-party services, and CMS platforms are on the rise or fading out. It’s a way for us to spot what’s trending — whether it’s a new design agency making a splash or where considerable new marketing investments are being made.

1609 manufacturer websites in the catalog
Blue is the most common industrial brand color
224 design agencies discovered in site footers
2% of equipment sites feature product configurators

Want to Contribute?

If you've got experience with industrial website design, we’d love to talk about would make this site the best possible resource for you. Reach out and let's explore some ideas.

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